The company got rolling in 2018 when Brian King, an avid golfer, felt there was something missing in the ball marker market. What he found were either cheap, poorly made products or expensive custom items. Full Metal products fall squarely in the middle, providing original designs made with quality materials at an affordable price.
“All of our designs are carefully thought out,” said Brian. “I’d rather have a few great designs than many mediocre designs.”
While Full Metal Markers started out as a hobby, the Internet and social media have allowed it to grow and become a national brand that golfers all over have connected with. While all the designs are done in-house – as well as the inventory, marketing, and customer service that Katie handles – manufacturing has been outsourced to allow for lower consumer pricing.
“We personally fulfill every order and respond to every email,” added Brian. “Outside of actually making the products, we run every aspect of the business.”
So what does a small business do to grow past its online roots? Full Metal Markers will continue to partner with golf pro shops to carry the company’s direct-to-consumer products or sell their own customized items. “We saw a major uptick in 2021 and expect that trend to continue.”
To see the complete line of Full Metal Markers or to place an order, visit www.fullmetalmarkers.com.
