Category: News

In the Spring of 2021, a funny thing happened on the PGA TOUR. A new shaft started popping up in drivers on the range, with players like Adam Scott testing the multi-colored component from an obscure Korean manufacturer. Word on the street – and on the shaft itself – indicated that it was Korean Hidden Technology powering the booming drives it delivered.

Almost as quickly as it came, the AutoFlex shaft disappeared. For the average consumer, the $790 price tag was likely too high.

Fast-forward nine months and the AutoFlex is back and more golfers in the United States are getting to try out this new technology for the first time. Previously, it was only possible to order the shaft from the Dumina Company website and there was no place to get fitted. That’s all changed, especially on the West Coast.

Garth Mattson, of Vancouver, Washington’s Westside Golf Academy, is one of the few United States distributors for AutoFlex shafts. So far, responses from the golfers who have had a fitting at Westside have loved the performance and been buying them at an impressive rate.

“We’ve had a lot of clients come in for a fitting and the AutoFlex performs so much better than the stock shafts they have in their drivers,” said Mattson. “Many of them have come back to buy shafts for their fairway woods and hybrids.”

The AutoFlex shafts break from conventional wisdom by weighing 20 to 30 grams less than typical shafts, something the designers say takes some of the strain off a golfer’s body. That same lighter weight allows the shaft to respond to a variety of swing speeds and optimize the transfer of energy for longer, straighter shots.

You can schedule a fitting at www.westsidegolfacademy.com or call your local club-fitter to find out if they carry the AutoFlex.

Short Game Gains is a Golf Practice Aid company that specializes in tools to help you improve faster. The SGG products are tested and used by some of the best players and coaches in the world. Not only do their unique products help a player to improve their technique, but also make practice more effective and enjoyable.

Co-founders Fredrik Lindblom and Hannah Gregg both had successful college careers with aspirations to play the game professionally. They operate their business out of Phoenix, Arizona and spend time working on their games, and caddying for each other in competitive events and qualifiers.

Over the last year, professional golfers, social media influencers and power couple Hannah Gregg and Fredrik Lindblom have been working hard to grow a line of training aides to help the average amateur improve their golf game.

Their hard work is paying off.

The duo gathered data from players on the PGA Tour, Symetra, Korn Ferry and other mini tours to create a line of products called Short Game Gains. Their mission was to take the tools that they loved and saw frequently in the bags of other pros, and upgrade them- creating a super powered line of golf training tools that would actually make players better.

For any entrepreneur, it is important to take your idea and create something that solves a problem. According to Lindblom, this is why Short Game Gains has been so helpful to amateurs and pros alike. “You will notice that our product offerings are simple, easy to understand and efficient. That’s the point; we are trying to offer aids that improve skill and provide feedback without gimmicks or confusion,” he said.

At the heart of the brand, the products designed to help players with the three core skills of putting; speed, consistency of stroke, and start line (or read). Included in the Strokes Gained Bundle are the Accurate Aim Kit, the Putting Mirror, Ghost Holes, Start Line String, and Cup Reducers.

“Each one of these is designed to help golfer develop better fundamentals, whether it’s green reading, speed and start lines, or aim. These are the core elements of putting and we know that they help players reduce scores” said Lindblom.

There is very good science to back this up. Researchers have demonstrated that practice is about spacing and adding contextual feedback to deliberate practice to create better practice. According to Hannah, “Short Game skills are learned. These tools give you instant feedback on things like clubface at address, at impact, and after impact. We added features to like the Start Line Ruler because these tools are designed to teach you what your tendencies are instantly, and then to help you fix them.”

Anyone who follows Lindblom or Gregg on social media know that they’re REALLY working hard. Photos show them packing and shipping products on their own.

Anyone interested in learning more about individual products or ordering one, visit www.shortgamegains.com.